Local Search Engine Optimization(Local SEO Services In Haridwar,Dehardun,Rishikesh ) is an extremely effective way to promote your local business online. It helps companies promote their products and services to local customers just when they search for them online. This is achieved through a variety of methods, some of which are very different from those used in standard referencing.
Let’s first look at the differences between a standard information search and a so-called local search.
DID YOU KNOW? According to Google, 46% of search queries have a “local intent”.
Anyone with enough SEO and SEO resources can qualify a search query as “repairing a blocked drain”. However, if the request has many more buying intentions, it will become “Installers Near Me” or “Best Plumber” [site].
For search types that typically include a place or “near me” (which is not even necessary when you search with Google Maps), search engines understand that they want business recommendations or listings by place. This is exactly what they offer on search engine local search result pages (SERPs).
If you own a local business (or do online marketing for the business), you need to understand the challenges that this type of campaign poses to a non-geo-specific brand.
Local SEO is very different from your average SEO campaign and the results of local search are changing faster than others.
The chart above shows the distribution of different ranking factors in local SEO campaigns. Keep in mind that there are some minor differences from the usual SEO campaign (for example, external signals from locals and My Business Sign), links and SEO factors on the page still play a role important. The only difference is that the type of link you want to focus on will be very different.
I’m going to talk to you about some of the techniques you can implement to get results from your local SEO campaigns.